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Beauty
Focallure
2026
Two make-up lines built into one content library — enough for the shelf, the product page and the feed.
- Art direction
- Product photography
- Lifestyle photography
- Social film
The brief
Two make-up lines produced as a single body of work, so the shelf, the product page and the feed could all be served out of one pass.
Both casts were shot inside the same set-up, so a hijab look and a bare-shoulder look read as one campaign rather than two versions of it, and the packshots and the portraits sit on grounds built to belong to each other.
Focallure · Art direction · Product photography · Lifestyle photography
The creative.
Work with us
Work with us, the way Focallure did.
The same room, the same fifteen movable walls and Infinity Cove, the same lighting kit. Our studio assistant reconfigures the floor at the start of your booking and stays on it for the whole block. You bring the crew and the brief.
Or talk to the agency to make the whole thing — opens innovexagency.com in a new tab
AED 350/hr for the first two hours, AED 300/hr after · two-hour minimum
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Feranchesco
A professional haircare label, led by its Miracle Shine line.
See the work