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Fashion
Rowa
2026
A Made-in-UAE casualwear label launched across two studio grounds — a white cyclorama and a built old-money office.
- Art direction
- Lifestyle photography
- Product photography
- Social film
The brief
A Made-in-UAE premium casualwear label — elevated everyday — built from the ground up and taken to launch.
The brief was to sell the feeling rather than the garment, an understated old-money confidence, so the campaign was produced on two grounds instead of one: a white cyclorama carrying the range full-length, and an old-money office built and dressed as a set for the same wardrobe to live in.
A second session added the retail collateral, and the whole library was made to one art direction, so the lookbook, the feed and the brand's own store are served out of the same work.
Rowa · Art direction · Lifestyle photography · Product photography
The creative.
Rowa
The films.
Work with us
Work with us, the way Rowa did.
The same room, the same fifteen movable walls and Infinity Cove, the same lighting kit. Our studio assistant reconfigures the floor at the start of your booking and stays on it for the whole block. You bring the crew and the brief.
Or talk to the agency to make the whole thing — opens innovexagency.com in a new tab
AED 350/hr for the first two hours, AED 300/hr after · two-hour minimum
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