Loading gallery…
Fragrance
Shama
2026
A fragrance house working since 1977, across film and still life.
- Art direction
- Product photography
- Lifestyle photography
- Video & film production
- Campaign film
The brief
A fragrance house working since 1977, with a line that runs wider than one campaign usually stretches: eaux de parfum, faceted attars, dehn al oud laid in rosewood and velvet, mukhallat, incense, a travel atomiser.
Photographed flat and together, that spread reads as a shelf; it had to read as one house.
The mark gave the way in — the Arabic logotype draws the name as a flame, and the bottle stoppers repeat that shape in fluted gold — so the flame, rather than the product, became the through-line.
Shama · Art direction · Product photography · Lifestyle photography
The creative.
Shama
The films.
Work with us
Work with us, the way Shama did.
The same room, the same fifteen movable walls and Infinity Cove, the same lighting kit. Our studio assistant reconfigures the floor at the start of your booking and stays on it for the whole block. You bring the crew and the brief.
Or talk to the agency to make the whole thing — opens innovexagency.com in a new tab
AED 350/hr for the first two hours, AED 300/hr after · two-hour minimum
Next case study
BRIO
A fragrance line shot as one set, so Rosario, Sol and Fuego read as one house signature rather than three launches.
See the work