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Fashion
Wrap
2026
A Dubai abaya label's season campaign, made to run in the brand's own store and in its feed.
- Lifestyle photography
- Product photography
- Campaign film
- Social film
The brief
A season campaign for a Dubai abaya label, produced so that the brand's own store and its feed could both be served out of one session.
The work is the collection photographed on the body and then taken in close enough to read the weave at a cuff and a hem, a vertical film built for each set, and one landscape film for the house that resolves into the wordmark.
Cut-outs from the same session were composed into shoppable layouts, so the storefront and the feed draw on a single shoot rather than two.
Wrap · Lifestyle photography · Product photography · Campaign film
The creative.
Wrap
The films.
Work with us
Work with us, the way Wrap did.
The same room, the same fifteen movable walls and Infinity Cove, the same lighting kit. Our studio assistant reconfigures the floor at the start of your booking and stays on it for the whole block. You bring the crew and the brief.
Or talk to the agency to make the whole thing — opens innovexagency.com in a new tab
AED 350/hr for the first two hours, AED 300/hr after · two-hour minimum
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