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Sports & fitness
Athlekt
2026
A UAE activewear label built on one argument: that training kit should fit every body, parents included.
- Art direction
- Product photography
- Lifestyle photography
- Social film
The brief
A UAE activewear label that starts from one question — why activewear should only fit a few — and makes kit for parents, professionals and people who simply train.
The brief was the campaign and catalogue library that carries that argument: a fit claim is easy to write and hard to photograph, and every frame had to sell a garment and make the case in the same breath.
Athlekt · Art direction · Product photography · Lifestyle photography
The creative.
Athlekt
The films.
Work with us
Work with us, the way Athlekt did.
The same room, the same fifteen movable walls and Infinity Cove, the same lighting kit. Our studio assistant reconfigures the floor at the start of your booking and stays on it for the whole block. You bring the crew and the brief.
Or talk to the agency to make the whole thing — opens innovexagency.com in a new tab
AED 350/hr for the first two hours, AED 300/hr after · two-hour minimum
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An activewear label — a campaign film built in the studio, a second taken on location, and a vertical stills library shared by both.
See the work