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Sports & fitness
An activewear label — a campaign film built in the studio, a second taken on location, and a vertical stills library shared by both.
The brief
An activewear label given two films and a vertical photography library.
One film was built entirely in the studio; the second left the room for training rooms and a padel court.
The library runs from the full-length key visual down to garment macros, with the women's and men's pieces treated as one wardrobe rather than two ranges.
Unique Intensity · Art direction · Creative production · Product photography
Unique Intensity
Work with us
The same room, the same fifteen movable walls and Infinity Cove, the same lighting kit. Our studio assistant reconfigures the floor at the start of your booking and stays on it for the whole block. You bring the crew and the brief.
Or talk to the agency to make the whole thing — opens innovexagency.com in a new tab
AED 350/hr for the first two hours, AED 300/hr after · two-hour minimum
Next case study
A UAE activewear label built on one argument: that training kit should fit every body, parents included.
See the work